Education: Industry Analysis[1]
Use of IT in education: customer segmentation
§ By Government Schools: To promote computer literacy, a large number of elementary and Secondary Government educational institutions are focused on this initiative. (The large part state government tenders concentrate on this).
§ Private Institute: Few Government Secondary/Higher Educational Institutions and a large number of Private Educational institutions have moved towards utilization of digital content for computer aided learning. In most private schools and higher education institutions the focus is on Computer Aided Learning since they already have exposure to computers and have well established labs. The use of IT as a tool to support education, content development and Remote learning is very nascent, but has immense potential since the content developed can be re-used and remote learning centres which are set up allow the content to be delivered anywhere, eliminating geographical constraints.
§ Corporate Sector: Companies across the world are using Computer Aided Learning methodology that includes content development and delivery (either on-site or remote) for various management development and staff training programs.
§ College Education and Higher Learning: There are around 17500 colleges (2004-05) affiliated to 229 universities, 96 deemed universities and 13 Institutes of National importance in the country. In the area of technical education, the total number of engineering colleges is in excess of 1200. There is a huge potential for various courses in the college and higher learning segment. (Source: www.education.nic.in and www.indiatelevision.com)

5.1 Government Schools:
§ Since 1999 the Government has embarked on large scale initiatives to promote computer literacy across all Government Schools in India.
§ These initiatives have been undertaken by the respective State Governments.
§ The entire computer literacy program has been initiated on a BOOT model with active involvement of private sector.
§ The State Governments have offered State wide/District wide contracts to Companies through a tendering process.
§ The successful companies in the bidding process are awarded 4-5 year contracts to provide necessary infrastructure and impart IT education to the students.
§ These projects are funded out of schemes such as:
o Sarva Siksha Abhiyan
o ICT@Schools.
§ Business opportunity:
o Setting up IT Education Infrastructure in Schools & Colleges. (Educomp, Everonn, NIIT)
o Delivering IT education in Schools & Colleges. (Educomp, Everonn, NIIT)
[1] Reference: Everonn Information Memorandum, filed with SEBI in August 2006